Westin

Westin Fishing – Scandinavian Pike Fishing Heritage

Born in Sweden in 1952, Westin has a history rooted in the pursuit of giant Northern Pike. What began with Ingvar Westin's hand-carved Jätte lure evolved into one of Scandinavia's most recognizable names in predator fishing tackle.

Westin is known for its lifelike baitfish profiles, carefully engineered swimming actions, and innovative lure designs. The legendary Westin Swim Glidebait delivers a distinctive S-curve action that imitates an injured baitfish, while the Ricky The Roach series recreates the appearance and movement of a natural forage fish.

At Pike Pro Shop, we're bringing a selection of Westin's Scandinavian predator tackle to American anglers. Whether you're working a glidebait over shallow weeds or presenting a realistic roach imitation to trophy Pike, Westin offers a distinctive approach to lure design.

Explore our selection of Westin lures and fishing tackle, chosen with the needs of dedicated Northern Pike anglers in mind.

Guide Tested. Pike Approved.