Rapala

Rapala Fishing Lures – Finnish Innovation for Northern Pike

Rapala's story began in Finland in 1936, when Lauri Rapala developed his first fishing lure to imitate the movement of an injured baitfish. That simple idea helped establish one of the most recognizable fishing lure brands in the world.

Today, Rapala's predator fishing lineup includes specialized designs built for anglers targeting powerful freshwater predators like Northern Pike.

At Pike Pro Shop, our Rapala selection focuses on distinctive predator lures, including the X-Rap Haku, a glidebait featuring Rapala's 3R Release Rig system, and the X-Rap Otus, a hybrid lure combining a hard body with a soft, swimming tail.

These designs offer different approaches to triggering trophy Pike, from the Haku's side-to-side gliding action to the Otus's rolling, tail-kicking movement.

We're proud to offer Rapala tackle selected specifically for dedicated Northern Pike anglers, with an emphasis on proven designs and versatile presentations.

Guide Tested. Pike Approved.