Berkley

Berkley – Innovative Pike Lures & Predator Fishing Tackle

Founded in Spirit Lake, Iowa, in 1937, Berkley has grown from a small fishing tackle business into one of the most recognized brands in the fishing industry. Known for its research-driven approach to lure development, Berkley has spent decades creating products designed to improve the way anglers fish.

While many American anglers associate Berkley with PowerBait and freshwater bass fishing, the brand also offers specialized tackle developed for European predator fishing.

The Berkley Zilla lineup is a prime example, featuring hard baits and other predator fishing equipment developed with Northern Pike anglers in mind. The range includes jerkbaits, glide-style presentations, and other large-profile lures suited to targeting aggressive freshwater predators.

Berkley's broader lure lineup also includes soft plastics and hard baits that give anglers a variety of presentations for different fishing conditions.

At Pike Pro Shop, our Berkley collection focuses on tackle relevant to Northern Pike fishing, particularly products that bring European predator fishing techniques and innovative lure designs to American waters.

Explore our selection of Berkley fishing tackle and discover new options for targeting trophy Northern Pike.

Guide Tested. Pike Approved.